Digital marketing strategist specializing in Google Ads optimization, conversion tracking solutions, and data-driven marketing approaches that deliver measurable ROI. I share actionable strategies that most agencies keep to themselves, focusing on eliminating wasted spend and maximizing campaign performance. My expertise lies in helping service businesses outperform larger competitors despite smaller budgets, implementing multi-touch attribution for full customer journey optimization, and fixing the landing page disconnects that prevent expensive clicks from converting. Through Moving Forward Digital Marketing, I work with select clients to transform their digital marketing from a cost center to a predictable revenue-generating asset.